We have worked with a variety of companies seeking growth opportunities. Here are a few examples of how we have helped companies succeed.
The client had new analytical instrument technology in development and progress was slow
The challenge: They needed to focus the resources on the most profitable opportunities
Our Actions
- We evaluated the market opportunities across multiple industries and applications in terms of size, growth, accessibility, rates of adoption, and potential revenue.
- We determined the best targets for product launch as well as for longer term market development opportunities.
- We laid out the strategic options for penetrating the key segments
The Results
- Management was able to focus the organization on the best targets, accelerating the development.
- The company was able to make decisions with confidence.
- The company now has an improved process for assessing and deciding upon new business opportunities.
The client wanted to maximize revenue for a new product by selling into a new application area.
The challenge: They did not know if this was a viable strategy.
Our Actions
- We determined the value proposition for the new offering and the potential market size.
- We assessed the competitive landscape and highlighted likely responses
- We determined the key barriers to entry including workflow, intellectual property, brand strength, and resource requirements.
The Results
- We proposed several scenarios and their risks and benefits.
- The client realized that they would not achieve their goals in this new segment.
- They decided to focus solely on the current market segment and efficiently use their resources where the profits were more assured.
The client was developing an informatics platform for systems biology
The challenge: They needed to understand the market opportunity and requirements for successful implementation and adoption.
Our Actions
- We led a multifunctional team in meeting with thought leaders for in-depth interviews.
- We analyzed the market to determine the extent of the demand as well as the major barriers.
- We determined the key requirements for the informatics system.
The Results
- The client had a clear view of what they needed to do for success.
- The organization became aligned with the needs of the ultimate customers.
- Priorities were clear and they could accelerate the development of the system.
The company had developed new technology with potential applications in drug delivery as well as analytical science.
The challenge: Was there sufficient market value to move forward, and which segments would provide the desired returns on investment
Our Actions
- We evaluated the likely targets for size, growth, and barriers to adoption.
- We talked with key individuals to determine the most valuable applications.
- We determined the strategy and entry points for the product.
The Results
- Relationships with thought leaders were established to provide product validation..
- The client had a clear direction of where the technology brought the most value.
- The pathway to market was laid out, enabling efficient use of resources.
The executives wanted to explore the potential sale of the company
The challenge: Was there sufficient valuation for the company to purse a sale
Our Actions
- We worked with the company to develop the Offering Memorandum
- We reached out to potential acquirers and partners
- We hosted meetings for direct discussions between the parties
The Results
- The owners have newly established relationships with important industry players
- The owners obtained a clear view of the markets’ value for their company
- They were able to make a confident decision on the pathway forward for their company