Notes from the East Woods

Category: Product Development

Snowmaking, Duct Tape, and Good Products

January 13, 2012 | Customers, Life Sciences, Marketing, Product Development | No comments

I tried to make snow the other day, but much to my surprise, I failed.  I couldn’t believe that my exquisitely designed system of a leaf blower, hose sprayer and duct tape did not produce the wintry landscape that is absent this year.  Instead I got an icy coating on the brown grass and frozen [...]

Log Trucks and New Products

December 6, 2011 | Innovation, Life Sciences, Operations, Product Development | No comments

As we squeezed by the overloaded log truck on the small road, my buddy said, “That wood’s gotta be worth a lot.” He couldn’t have been further from the truth. Those 4000 board-feet* of red oak will fetch about $2000 delivered to the sawmill. This similar assumption happens when people are developing [...]

Tomatoes and Tasty Products

August 16, 2011 | Competition, Life Sciences, Marketing, Product Development, Strategy |

For me, a homegrown tomato is the pinnacle of summer – supremely tasty, available any time, and the fruits of my efforts. I bet you wish you thought the same way about your latest products – loved by customers, demanded constantly, and the result of your hard work. Maybe you have this perfect [...]

Dragonfly Product Development

October 15, 2010 | Customers, Innovation, Life Sciences, Marketing, Product Development | No comments

I was having a drink in the back yard last weekend when a large black and gold dragonfly landed on my knee. It was fantastic looking, with a 4 inch wingspan, its shiny black head moving around to take in its surroundings. It reminded me of a biplane. I was surprised to [...]