Notes from the East Woods
Category: Marketing
September 1, 2009 | Business Development, Life Sciences, Marketing |
Hurricanes – not a typical New England thing – have been on my mind lately. With two near misses in the last couple weeks (Bill and Danny) the threat is no longer a CNN tour of devastation in the southeast US. If not for a mound of air pushing in from Canada, the East Woods [...]
April 3, 2009 | Business Development, Customers, Life Sciences, Marketing |
I had an uneasy feeling as the car wheels slid sideways in the mud. Spring is here and with it comes warmth, buds, birds, … and mud. Getting traction in the slippery stuff is sometimes a tricky thing. More effort usually gets you moving less. Similarly, I often see wonderful products come to the market [...]
March 4, 2009 | Acquisitions, Life Sciences, Marketing |
As the barred owl flew over my head with an unfortunate vole in its talons, it made me think about some of the current dynamics in the life science marketplace. Companies are under increasing pressure as sales slow, cash reserves decline, and actions become more urgent. Some companies will consume others as they all try [...]
November 6, 2008 | Life Sciences, Marketing, Strategy |
I was astonished to read how a wild Russian boar was hit by a car and killed in central Massachusetts. No one has any idea how this usually southern creature ended up roaming the local woods until he chose to cross the road. This reminds me of how some companies bring their products into new [...]
October 10, 2008 | Business Development, Life Sciences, Marketing, Strategy |
I came across a marvelous stone wall in the woods the other day – four feet wide, three high and straight as an arrow as it made its way across the land. I am always amazed at the amount of effort that went into building these things. Built of necessity; they divided the countryside into [...]
September 10, 2008 | Competition, Life Sciences, Marketing, Strategy |
I have finally found out the great benefit of a cold and rainy August – mushrooms. I was walking through the woods the other day and was treated to a brilliant display of fungus. What was most eye-catching, though, were the incredible colors of the bright red, yellow, and purple orbs scattered about the forest. [...]
August 1, 2008 | Business Development, Competition, Life Sciences, Marketing, Strategy |
It always amazes me how kids can take a product (e.g. building block) expressly designed for a particular purpose and use it very successfully in an entirely unintended fashion (street hockey puck). This approach should readily expand the size of the markets for many kids’ products. Similarly it seems to make sense that [...]