Notes from the East Woods

Category: Marketing

Snowmaking, Duct Tape, and Good Products

January 13, 2012 | Customers, Life Sciences, Marketing, Product Development | No comments

I tried to make snow the other day, but much to my surprise, I failed.  I couldn’t believe that my exquisitely designed system of a leaf blower, hose sprayer and duct tape did not produce the wintry landscape that is absent this year.  Instead I got an icy coating on the brown grass and frozen [...]

Squirrels, Hysteria and Markets

October 6, 2011 | Competition, Forecasting, Life Sciences, Marketing, Strategy |

The squirrels are all going crazy. Their once-dependable fall staple of acorns is no where to be seen, and they are in a frenetic state. The abundant supply of carbohydrates, fats and proteins has simply not shown up this year. This hysteria is what some companies experience when they awaken to the [...]

Tomatoes and Tasty Products

August 16, 2011 | Competition, Life Sciences, Marketing, Product Development, Strategy |

For me, a homegrown tomato is the pinnacle of summer – supremely tasty, available any time, and the fruits of my efforts. I bet you wish you thought the same way about your latest products – loved by customers, demanded constantly, and the result of your hard work. Maybe you have this perfect [...]

Market Entry at 100MPH

May 20, 2011 | Competition, Life Sciences, Marketing, Operations, Strategy |

Stepping into the flight chamber, I was astonished at the unexpectedly strange sensations. As I attempted my first indoor skydive, my mind was trying to reconcile the noise, the wind, the pressure on my limbs, and the hand signals from my instructor. A similar cacophony of signals often occurs when you are bringing new products [...]

Sticky Snow Marketing

February 15, 2011 | Business Development, Life Sciences, Marketing, Strategy |

I’ve seen so many snowstorms this year that I have lost count. However, the one the other day was the most impressive, not for the drifts or the depth or the wind, but for how it covered every surface with white. The entire landscape was blanketed, much like the methods some companies use to market [...]

Coyotes and Customers

January 7, 2011 | Competition, Customers, Life Sciences, Marketing |

The other night, I bolted straight up in the darkness to the sound of people screaming for mercy. After a few seconds, I realized that it was not Charles Manson loose in the neighborhood. It was the wailing howls of a bunch of amorous coyotes.
They reminded me of the unrequited calls that some companies make [...]

Timber Cruising Your Portfolio

November 19, 2010 | Customers, Forecasting, Life Sciences, Marketing, Operations, Strategy | No comments

I went timber cruising last weekend. No, this is not aimlessly driving the back roads of New England, but rather, walking around the woods selecting trees for next year’s firewood. I take little pink ribbons and tie them around the trees that will eventually keep us warm during the blizzards of January 2012.
Though the forest [...]