Notes from the East Woods

Category: Life Sciences

Snowmaking, Duct Tape, and Good Products

January 13, 2012 | Customers, Life Sciences, Marketing, Product Development | No comments

I tried to make snow the other day, but much to my surprise, I failed.  I couldn’t believe that my exquisitely designed system of a leaf blower, hose sprayer and duct tape did not produce the wintry landscape that is absent this year.  Instead I got an icy coating on the brown grass and frozen [...]

Log Trucks and New Products

December 6, 2011 | Innovation, Life Sciences, Operations, Product Development | No comments

As we squeezed by the overloaded log truck on the small road, my buddy said, “That wood’s gotta be worth a lot.” He couldn’t have been further from the truth. Those 4000 board-feet* of red oak will fetch about $2000 delivered to the sawmill. This similar assumption happens when people are developing [...]

October Snow and Growing Pains

November 4, 2011 | Forecasting, Life Sciences, Operations, Strategy |

We’re not supposed to get a foot of snow in October, but that’s what greeted me the other morning – along with no electricity… The transition from summer to winter (aka fall) is supposed to happen a little smoother – some cool crisp days, maybe a frost or two, then a few flurries in [...]

Squirrels, Hysteria and Markets

October 6, 2011 | Competition, Forecasting, Life Sciences, Marketing, Strategy |

The squirrels are all going crazy. Their once-dependable fall staple of acorns is no where to be seen, and they are in a frenetic state. The abundant supply of carbohydrates, fats and proteins has simply not shown up this year. This hysteria is what some companies experience when they awaken to the [...]

Tomatoes and Tasty Products

August 16, 2011 | Competition, Life Sciences, Marketing, Product Development, Strategy |

For me, a homegrown tomato is the pinnacle of summer – supremely tasty, available any time, and the fruits of my efforts. I bet you wish you thought the same way about your latest products – loved by customers, demanded constantly, and the result of your hard work. Maybe you have this perfect [...]

Airplanes, Storms, and Agendas

June 24, 2011 | Competition, Innovation, Life Sciences, Operations, Strategy |

As we were taxiing down the runway at Denver airport recently, the pilot gently glided the plane over to the side and stopped. A collective sigh was heard as we all anticipated the usual explanations for the delay. The pilot came on to tell us that a series of storms in the Midwest was preventing [...]

Market Entry at 100MPH

May 20, 2011 | Competition, Life Sciences, Marketing, Operations, Strategy |

Stepping into the flight chamber, I was astonished at the unexpectedly strange sensations. As I attempted my first indoor skydive, my mind was trying to reconcile the noise, the wind, the pressure on my limbs, and the hand signals from my instructor. A similar cacophony of signals often occurs when you are bringing new products [...]