Notes from the East Woods

Category: Customers

Customers and Trout

August 3, 2009 | Business Development, Customers, Life Sciences, Strategy |

I had the good fortune to go fishing in northern Maine recently and while reflecting on my fishing luck (or lack thereof…) saw many parallels with fishing for customers.  There are a few important things to consider when trying to hook the wily trout.  Time of day, type of bait, and where you go are [...]

Traction and Mud

April 3, 2009 | Business Development, Customers, Life Sciences, Marketing |

I had an uneasy feeling as the car wheels slid sideways in the mud.  Spring is here and with it comes warmth, buds, birds, … and mud.  Getting traction in the slippery stuff is sometimes a tricky thing.  More effort usually gets you moving less.  Similarly, I often see wonderful products come to the market [...]