Notes from the East Woods

Category: Customers

Chickadees, Windows, and Markets

November 16, 2012 | Business Development, Competition, Customers, Forecasting, Innovation, Life Sciences, Marketing, Strategy |

I felt bad for the little chickadee that sat dazed and confused after running into my office window yesterday. He thought he had a clear and obvious path to the next pile of tasty seeds, but instead went thud and got a headache.
I thought similar things this week when I spoke with a few companies [...]

The Art of Surprise

October 12, 2012 | Customers, Innovation, Life Sciences, Marketing, Product Development, Strategy |

When I opened the grill last night, I was surprised to find three little gray mice staring back up at me. Though I was a little startled, I could tell that the pulsating little fur balls got the worst of it. It made me think of when I had been surprised, and how seldom it [...]

High Hopes, Empty Creel

May 3, 2012 | Business Development, Competition, Customers, Forecasting, Product Development | No comments

I had nothing to show for my 3 recent mornings of fishing on the local ponds and lakes. I had started with great hopes of catching a keeper, especially after reading that a third of the state record fish came out of the big lake at the end of the road. However, I was skunked, [...]

Howling Winds and Herfindahl

March 9, 2012 | Competition, Customers, Life Sciences, Partnerships, Strategy |

The wind was howling last night in the East Woods – it sounded like a 747 coming in for a landing as the wind whipped the trees back and forth. After a minute or two the gust would subside, until another came roaring through a moment later. If there was anything else making noise last [...]

Snowmaking, Duct Tape, and Good Products

January 13, 2012 | Customers, Life Sciences, Marketing, Product Development | No comments

I tried to make snow the other day, but much to my surprise, I failed.  I couldn’t believe that my exquisitely designed system of a leaf blower, hose sprayer and duct tape did not produce the wintry landscape that is absent this year.  Instead I got an icy coating on the brown grass and frozen [...]

Coyotes and Customers

January 7, 2011 | Competition, Customers, Life Sciences, Marketing |

The other night, I bolted straight up in the darkness to the sound of people screaming for mercy. After a few seconds, I realized that it was not Charles Manson loose in the neighborhood. It was the wailing howls of a bunch of amorous coyotes.
They reminded me of the unrequited calls that some companies make [...]

Timber Cruising Your Portfolio

November 19, 2010 | Customers, Forecasting, Life Sciences, Marketing, Operations, Strategy | No comments

I went timber cruising last weekend. No, this is not aimlessly driving the back roads of New England, but rather, walking around the woods selecting trees for next year’s firewood. I take little pink ribbons and tie them around the trees that will eventually keep us warm during the blizzards of January 2012.
Though the forest [...]