Notes from the East Woods

Category: Customers

Snowmaking, Duct Tape, and Good Products

January 13, 2012 | Customers, Life Sciences, Marketing, Product Development | No comments

I tried to make snow the other day, but much to my surprise, I failed.  I couldn’t believe that my exquisitely designed system of a leaf blower, hose sprayer and duct tape did not produce the wintry landscape that is absent this year.  Instead I got an icy coating on the brown grass and frozen [...]

Coyotes and Customers

January 7, 2011 | Competition, Customers, Life Sciences, Marketing |

The other night, I bolted straight up in the darkness to the sound of people screaming for mercy. After a few seconds, I realized that it was not Charles Manson loose in the neighborhood. It was the wailing howls of a bunch of amorous coyotes.
They reminded me of the unrequited calls that some companies make [...]

Timber Cruising Your Portfolio

November 19, 2010 | Customers, Forecasting, Life Sciences, Marketing, Operations, Strategy | No comments

I went timber cruising last weekend. No, this is not aimlessly driving the back roads of New England, but rather, walking around the woods selecting trees for next year’s firewood. I take little pink ribbons and tie them around the trees that will eventually keep us warm during the blizzards of January 2012.
Though the forest [...]

Dragonfly Product Development

October 15, 2010 | Customers, Innovation, Life Sciences, Marketing, Product Development | No comments

I was having a drink in the back yard last weekend when a large black and gold dragonfly landed on my knee. It was fantastic looking, with a 4 inch wingspan, its shiny black head moving around to take in its surroundings. It reminded me of a biplane. I was surprised to [...]

Customers and Trout

August 3, 2009 | Business Development, Customers, Life Sciences, Strategy |

I had the good fortune to go fishing in northern Maine recently and while reflecting on my fishing luck (or lack thereof…) saw many parallels with fishing for customers.  There are a few important things to consider when trying to hook the wily trout.  Time of day, type of bait, and where you go are [...]

Traction and Mud

April 3, 2009 | Business Development, Customers, Life Sciences, Marketing |

I had an uneasy feeling as the car wheels slid sideways in the mud.  Spring is here and with it comes warmth, buds, birds, … and mud.  Getting traction in the slippery stuff is sometimes a tricky thing.  More effort usually gets you moving less.  Similarly, I often see wonderful products come to the market [...]