The Problem

  • The client wanted to maximize revenue for a new product by selling into a new application area.
  • They did not know if this was a viable strategy.

Our Actions

  • We determined the value proposition for the new offering and the potential market size.
  • We assessed he competitive landscape and highlighted likely responses
  • We determined the key barriers to entry including workflow, intellectual property, brand strength, and resource requirements.

The Results

  • We proposed several scenarios and their risks and benefits.
  • The client realized that they would probably not achieve their goals in this new segment.
  • They decided to focus solely on the current market segment and efficiently use their resources where the profits were more likely.