The Problem

  • The client was developing an informatics platform for systems biology.
  • They needed to understand the market opportunity and requirements for successful implementation and adoption.

Our Actions

  • We led a multifunctional team in meeting with thought leaders for in-depth interviews.
  • We analyzed the market to determine the extent of the demand as well as the major barriers.
  • We determined the key requirements for the informatics system.

The Results

  • The client had a clear view of what they needed to do for success.
  • The organization became aligned with the needs of the ultimate customers.
  • Priorities were clear and they could accelerate the development of the system.