The Problem

  • The client had new analytical instrument technology in development and needed to focus the resources on the most profitable opportunities.
  • Development was slow due to the lack of focus.

Our Actions

  • We evaluated the market opportunities across multiple industries and applications in terms of size, growth, accessibility, rates of adoption, and potential revenue.
  • We determined the best targets for product launch as well as for longer term market development opportunities.
  • We laid out the strategic options for penetrating the key segments

The Results

  • Management was able to focus the organization on the best targets, accelerating the development.
  • The company was able to make decisions with confidence.
  • The company now has an improved process for assessing and deciding upon new business opportunities.