The Problem

  • The company had developed new technology with applications in drug delivery as well as analytical science.
  • The challenge was to determine if there was sufficient market value to move forward, and which segments would provide the desired returns on investment.

Our Actions

  • We evaluated the likely targets for size, growth, and barriers to adoption.
  • We talked with key individuals to determine the most valuable applications.
  • We determined the strategy and entry points for the product.

The Results

  • Relationships with thought leaders were established to provide product validation..
  • The client had a clear direction of where the technology brought the most value.
  • The pathway to market was laid out, enabling efficient use of resources.