The Problem – Revenue

  • The client wanted to maximize revenue for a new product by selling into a new application area.
  • They did not know if this was a viable strategy.        Read More…

The Problem – Focus

  • The company had new analytical instrument technology in development and needed to focus the resources on the most profitable opportunities.
  • Development was slow due to the lack of focus.       Read More…

The Problem – Requirements

  • The client was developing an informatics platform for systems biology and needed to understand the market opportunity and requirements for successful implementation and adoption.       Read More…

The Problem – Direction

  • The company had developed new technology with applications in drug delivery as well as analytical science.
  • The challenge was to determine if there was sufficient market value to move forward, and which segments would provide the best returns.       Read More…