Case – New Markets – Go or No Go



The Problem

  • The client wanted to maximize revenue potential for a new product by selling into a new application area.
  • They did not know if this was a viable strategy.

Our Actions

  • We determined the value proposition for the new offering and the potential market size.
  • We assessed he competitive landscape and highlighted likely responses
  • We determined the key barriers to entry including workflow, intellectual property, brand strength, and resource requirements.

The Results

  • The client realized that they would probably not achieve their goals in this new segment.
  • They decided to focus solely on the current market segment and efficiently use their resources where the profits were more likely.

“Paul is a well networked expert in the technical and marketing aspects of high value research instruments.  Since our time together at PerSeptive, I have used Paul’s consulting services for strategic planning, IP diligence and technical development. Both myself and my clients are very satisfied with Paul’s services.”

- Jim Richey, President and CEO, Auguron Biosciences