Eastwoods Consulting

The Problem

• The client had developed new particle technology with applications in analytical science as well as drug delivery.
• The challenge was to determine if there was sufficient market value to move forward, and which segments would provide the best returns.

Our Actions

• We evaluated the likely targets for size, growth, and barriers to adoption
• We talked with key individuals to determine the most valuable applications.
• We determined the strategy and entry points for the product.

The Results

• The client had a clear view of where the technology brought the most value.
• Relationships with thought leaders were established to provide inital product validation.
• The pathway to market was laid out, enabling efficient use of resources.