Eastwoods Consulting

The Problem

• The client had new analytical instrument technology in development and needed to focus the resources on the most profitable opportunities.
• Development was slow due to the lack of focus.

Our Actions

• We evaluated the market opportunities across multiple industries and applications in terms of size, growth, accessibility, rates of adoption, and potential revenue.
• We determined the best targets for product launch as well as for longer term market development opportunities.
• We laid out the strategic options for penetrating the key segments

The Results

• Management was able to focus the organization on the best targets, accelerating the development.
• The company was able to make decisions with confidence.
• The company now has an improved process for assessing and deciding upon new market opportunities.

“Paul is an experienced and high quality consulting professional. He brings structure and great analytical skills to bear on his assignments. Paul planned and executed practical and appropriate tactics to elucidate strategic opportunities and areas for caution for a new technology. I would definitely hire him again.”

- Taia Ergueta, VP Marketing, Varian, Inc.