Eastwoods Consulting

The Problem

• The client had new analytical instrument technology in development and needed to focus the resources on the most profitable opportunities.
• Development was slow due to the lack of focus.

Our Actions

• We evaluated the market opportunities across multiple industries and applications in terms of size, growth, accessibility, rates of adoption, and potential revenue.
• We determined the best targets for product launch as well as for longer term market development opportunities.
• We laid out the strategic options for penetrating the key segments

The Results

• Management was able to focus the organization on the best targets, accelerating the development.
• The company was able to make decisions with confidence.
• The company now has an improved process for assessing and deciding upon new market opportunities.